You may have heard people talking about the 'bounce rate' of a website, or more specifically a web page. As a Google Ad specialist, the bounce rate of your campaign...
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Have you ever landed on a company website and just felt like perhaps it wasn't 100% legitimate? It's not a good feeling, and I bet there's no chance you'd give...
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A landing page, is a page on your website that has been designed with specific visitors and goals in mind. A landing page can be separate from your main website,...
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Hopefully you'll have Google Analytics set up to monitor your website. If you don't, please create and account and get this set up immediately! Google Analytics is by far the...
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The chances are, you're already using different formats of paid, owned, and earned marketing channels. But have you ever thought about how these three channels differ, how to make the...
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