Google Ad Quick Tips: Negative Keywords Welcome to my Google Ad Quick Tips series. These are short little videos each with a helpful little tip to help you improve your...
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Are Google Ads Suitable for my Business Are you unsure about whether or not Google Ads would work for your business? This video explains how Google Ads work and what...
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Top Tips for Using Google Ads in a Recession So you want to carry on advertising using Google Ads during the recession, that’s great. Here are my top tips on...
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Should You Use Google Ads in a Recession? In summary - YES YOU SHOULD! This video outlines why it's vital you don't reduce your Google Ad spend and gives examples...
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I'm often asked how to increase your Google Ads click-through rate (CTR) - as it really is one of the best things you can do to improve your Google Ads...
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Did you know 97% of website users never return to the same website? That's right. When prospective customers click on your Google Ad, they only do so once. Worse still,...
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Beating your competitors when bidding for a Google Ads slot is critical to getting seen. The better your Google Ads bidding strategy, the more likely you get in front of...
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Anyone involved in B2B marketing knows that generating new leads is essential for improving sales and building a loyal customer base. Reaching this audience can be challenging, however. Traditional techniques...
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Running a successful Google Ads search campaign is as much about the search terms you don't appear for as those you do. Marketers are often so fixated on finding the...
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When times get tough, businesses always hunt for ways to lean down. That means laying off staff, focusing on the most lucrative sectors, and cutting overheads. First on the chopping...
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Wouldn't it be amazing if customers bought your product or services on their first visit to your site? Unfortunately, that's not the case. In fact, 98% of the site visitors...
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Is your business constantly evolving? Are you tired of endlessly updating your Google Ads search campaigns? You're not alone. In fact, it's such a common problem Google has created an...
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Launching a Google Ads remarketing campaign is all about tending to the seeds you've already planted. Considering 98% of site visitors do not buy your products or services on their...
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Choosing the correct Google Ads attribution model is highly important for your advertising strategy. It helps delve deeper into precisely what form of ad led to a click. With Google...
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Optimising your Google Ads is critical to gaining more customers and more profits. After all – isn't that the point of an ad? While you can tweak your bids PPC...
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Google Ads is about one thing: maximising your return compared to your ad spend. You want to ensure every penny and pound you spend delivers you the most revenue and...
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Tracking the performance of your Google Ads is critical to success. Years ago, marketers struggled to measure the impact of traditional advertising campaigns. Nowadays, we're drowning in metrics and key...
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When we're growing a business, and particularly when we're using Google Ads, micro-conversions often get overshadowed as we focus on the larger, core goals. We tend to focus on the...
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Google remarketing campaigns (or retargeting campaigns) work on a simple principle: it’s easier to market to people who’re familiar with your brand than those who aren’t. While previous customers are...
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Google Ads is constantly updating its services. In their latest announcement, they've launched Performance Max Campaigns for all advertisers. After remarkable beta results, they're rolling out the adaptive service to...
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