In today's digital era, establishing a strong online presence is essential for any business. Among the various digital marketing strategies, Google Ads stands out as a powerful platform for driving...
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In today's competitive business environment, leveraging the power of Google Ads can provide a significant boost to your B2B marketing efforts. With a properly strategised and executed campaign, you can...
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In the dynamic world of digital marketing, understanding and leveraging sales funnels is crucial for success in Google Ads campaigns. As a seasoned Google Ads expert with over 15 years...
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In the intricate and high-stakes area of B2B marketing, establishing trust and credibility with potential clients is not just beneficial; it's essential. This is where B2B case studies come into...
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Anyone involved in B2B marketing knows that generating new leads is essential for improving sales and building a loyal customer base. Reaching this audience can be challenging, however. Traditional techniques...
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When times get tough, businesses always hunt for ways to lean down. That means laying off staff, focusing on the most lucrative sectors, and cutting overheads. First on the chopping...
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When we're growing a business, and particularly when we're using Google Ads, micro-conversions often get overshadowed as we focus on the larger, core goals. We tend to focus on the...
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So you've come out of lockdown with a great business idea. Or perhaps instead of baking sourdough, you used your time in lockdown to start a new business? Or maybe...
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You may have heard people talking about the 'bounce rate' of a website, or more specifically a web page. As a Google Ad specialist, the bounce rate of your campaign...
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Have you ever landed on a company website and just felt like perhaps it wasn't 100% legitimate? It's not a good feeling, and I bet there's no chance you'd give...
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Are you struggling to think of a way to engage with your audience this summer? If so, I've put together some summer marketing ideas which will hopefully provide a little...
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One of the most important exercises you can do to try and improve your website is to focus on improving conversions. As a Google Ad specialist, this is a conversation...
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Goals are a great way of helping to drive your business forward. It's often said that just the act of writing a goal down can make it much more likely...
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The chances are, you're already using different formats of paid, owned, and earned marketing channels. But have you ever thought about how these three channels differ, how to make the...
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