How to get cheaper clicks in google ads

In the world of Google Ads, there’s one pursuit that remains at the forefront of every advertiser’s mind. How to get cheaper clicks in Google Ads without compromising on the quality of those clicks.

Drawing on SMEketing’s 15 years of hands-on experience managing Google Ads for businesses focused on lead generation, I’ve pieced together insights to help you strike this balance effectively.

As we dive into the last quarter of 2023, here’s your comprehensive manual to mastering the art of affordable yet quality clicks.

Tips for cheaper clicks in Google Ads:

Understanding the CPC Landscape

At the core of any Google Ads strategy is the cost-per-click (CPC). However, a narrow focus on minimising CPC can be misleading.

While everyone wants to get cheaper clicks in Google Ads, it’s vital to understand that cheaper doesn’t always mean better. The primary goal isn’t to secure the most affordable clicks. Rather it’s to optimise for high-quality clicks that drive genuine leads and potential conversions.

Balancing Quality and Cost

When it comes to clicks, quality trumps quantity. This is something we firmly belive in at SMEketing. Click here to learn more about out ‘Lead Quality Leap’. Pursuing the cheapest keywords may give you more clicks. But if these clicks don’t convert into actual leads or sales, you’re not optimising your spend.

A central part of SMEketing’s strategy over the years has been to align campaigns with the business’s core objectives. This helps ensure the clicks align with genuine customer interest.

The Power of CTR

Click-through rate (CTR) is more than just a metric in Google Ads; it’s a crucial indicator of your ad’s effectiveness and resonance with your audience. Here’s why:

1. Relevance Indicator: A high CTR shows that your ad content is not just seen, but it’s relevant and engaging to viewers. It suggests that your message aligns with their needs or interests.
   
2. The Role of Ad Copy: Your ad copy’s clarity, relevance, and call to action directly impact CTR. Regularly tweaking your copy based on feedback and results can elevate CTR significantly.
   
3. Keyword Alignment: It’s not about high-volume keywords but their relevance to your ad. Picking keywords that match your offering ensures you attract genuinely interested users.
   
4. Target the Right Audience: Google Ads offers myriad targeting options. It’s essential to reach the right people, not just more people. Fine-tuned targeting can elevate your CTR.
   
5. Impact on CPC: High CTR is favoured by Google, potentially leading to a reduced CPC. This makes your campaigns not only more effective but also more economical.

A robust CTR signals that you’re on the right track with your Google Ads. By focusing on the elements that drive CTR, you’re well-positioned to get cheaper clicks in Google Ads.

Quality Score: Your Secret Weapon

Your keyword quality score, an evaluation by Google of your keywords’ relevance in conjunction with your ads and landing pages, can be a game-changer. A high quality score often results in a reduced CPC. To elevate this score:

• Regularly review and refine keyword selection.
  
• Craft ad copy that’s compelling and directly relevant to your keywords.
  
• Ensure landing pages are not only relevant but offer value and a seamless user experience.

Learn more about quality score in this post: Everything You Need To Know About Google Ads Quality Score

Landing Page Experience: First Impressions Count

In the journey to get cheaper clicks in Google Ads, never underestimate the power of a stellar landing page. Beyond being a mere destination post-click, your landing page should align seamlessly with your ad’s promise and deliver an impeccable user experience.

Speedy load times, intuitive navigation, and high-value content can greatly enhance user experience and play a role in CPC optimisation.

Embracing Long-tail Keywords and Negative Keywords

With a plethora of businesses vying for the same keywords, competition can be fierce, driving up the CPC. One effective counter-strategy is to tap into long-tail keywords – these are more specific, often less competitive, and can cater to a more targeted audience.

Incorporating negative keywords, meanwhile, can exclude irrelevant search queries, ensuring your ads attract the right audience and potentially lowering your CPC.

Go Get those cheaper clicks in Google Ads!

To truly master the art of getting cheaper clicks in Google Ads, you must delve beyond surface-level metrics and adopt a holistic approach.

As 2023 is drawing to an end, ensure that every click counts. Aligning your campaigns with your lead generation goals will set your business on a path to sustained growth and success.

If you enjoyed this article, then you might find this article helpful:

Unlock the Power of Google Ads with the Help of an Experienced Google Ads Agency

Are you getting the best value cost per clicks in your Google Ads? Or is this something you need help with?

As a Google Ads agency in Southampton, Hampshire, we are positioned perfectly to help business owners, MDs and sales/marketing managers with their Google Ads. Get started today with our free Google Ads Growth Review!