Our Unique 90-Day Growth Generator: The Secret Sauce to Successful Google Ads

In the ever-evolving and intricate world of Google Ads, it’s all too easy to feel lost or to fall into the trap of a ‘one size fits all’ approach that merely scratches the surface of potential performance.

However, here at SMEketing, we have a distinct approach. We offer a meticulously crafted, proven strategy: our unique 90-Day Growth Generator. This initiative is the result of more than 15 years of expertise, countless successful campaigns, and a profound understanding of the journey towards Google Ads success.

But what makes us truly stand out from the crowd is our unwavering commitment to lead quality, and to providing an individualised, impactful service that goes beyond the norm.

The Uniqueness of Our Approach

Unlike other agencies that might focus solely on quantity, pushing for sheer numbers in a bid to impress, SMEketing knows the importance of quality leads.

We understand that the real value lies in leads that convert and contribute to tangible growth for your business. This core philosophy, combined with our distinct 90-Day Growth Generator, sets us apart.

We’re not here to win short-term gains, but to build long-term, sustainable success stories.

The 90-Day Growth Generator Explained

The ’90-day’ element is derived from our wealth of experience and understanding of Google Ads dynamics. We’ve found that significant results can be achieved within a 90-day cycle, giving your campaigns the perfect blend of agility and consistency.

And this isn’t a static process. It’s a rolling strategy, meticulously revisited and refined every 90 days, responding to performance data, industry trends, and any changes within your business. It’s a strategic journey that’s as dynamic and unique as your business itself.

The Checklist

Below is a screenshot that shows you how we manage your 90-day plan (with key elements blurred out – only our clients get to see this part!).

This checklist is EXTREMELY in-depth. It covers:

• Conversion Tracking
• GA4 Setup and integration
• Account Structure
• Budget & KPIs
• Keyword & Search Query
• Auction & Quality Scores
• Bidding Strategy
• Ad Testing
• Ad Optimisation
• Audiences
• Ad Assets
• Display
• Targeting & Data
• Shared Libraries
• Automated Routines
• Disapprovals

That’s a whopping 153 Account set up / initial checks and 149 management and optimisation checks!

Let’s look at some of these above elements that go into the 90-Day Growth Generator:

  Account Structure

An effective Google Ads strategy requires a well-structured account. We review your account structure to ensure it aligns with best practice and sets you up for success. This review includes the arrangement of campaigns, ad groups, keywords, ad texts, and landing pages to ensure maximum efficiency and performance.

  Keyword Matching

Successful Google Ads campaigns require careful keyword matching. We conduct in-depth keyword matching analysis to ensure your ads appear for the most relevant and high-converting searches at the best possible CPC. This comprehensive approach allows us to optimise your budget and maximise your ROI.

  Audience Targeting and Remarketing

Our approach to audience targeting is precise and informed. We delve into your audience data to understand who’s interacting with your business and why. Remarketing strategies are then implemented to re-engage potential customers who’ve shown prior interest in your products or services.

  Sales Funnel Analysis

Your sales funnel is your customers’ journey mapped out. We meticulously examine your sales funnel to ensure a smooth and conversion-friendly journey. Our strategies are always tailored to guide potential customers from awareness to decision stage, with a keen focus on conversion optimisation at each step.

  Landing Page Optimisation

Landing pages are key to a successful Google Ad strategy, providing the first impression to potential customers. We ensure that these pages are optimised to convert, with clear and engaging content, easy navigation, fast loading times, and strong calls to action. Every element is reviewed and refined for optimal performance.

  Ad Copy Testing

We take an experimental approach to ad copy, running A/B tests to determine which variations perform best. This ensures your ads always hit the mark and effectively engage your target audience.

  Conversion Tracking

An integral aspect of our strategy is to ensure your conversion tracking is set up accurately. This provides us with vital insights into what’s working and what isn’t, enabling us to refine your strategy and better optimise your campaigns. It’s about making data-driven decisions and taking the guesswork out of Google Ads management.

  CRM Integration and Offline Conversion Tracking

We also work with you to integrate your Customer Relationship Management (CRM) system, setting up offline conversion tracking where applicable. This gives us a complete picture of your customer journey, from first click to final conversion, and enables us to fine-tune your campaigns for maximum efficiency and return.

  Google Analytics 4 (GA4) Set Up

We ensure your GA4 is set up correctly, a crucial step for gaining comprehensive insights into customer behaviour and informing our ongoing optimisation efforts. GA4 offers a wealth of valuable data, and we’re here to help you leverage it.

  Scripts Implementation

Implementing appropriate scripts is another vital aspect of our strategy. Scripts automate routine tasks, manage bids, generate reports, and more, improving efficiency and freeing up our focus for strategic optimisation efforts.

  Experiments and Testing

We continually test different elements of your campaign, including landing pages, ad copy, CTAs, bidding strategies, locations, and match types to find the most effective combination.

  Budget Management

Last but not least, we’re all about effective budget management. We strategically manage bids, taking into account your budget, competition, and industry trends. Our aim is to maximise your ROI, ensuring every penny is put to work in the best possible way.

And the Rest!

Beyond these areas, we take into account a vast range of other elements when creating your 90-Day Plan.

It’s a custom plan, built around your business and your goals. We assess how many leads you are currently generating, how many more you want, the number of leads it takes on average to make a sale, the value of an average sale, and the lifetime value of a customer. All these factors and more contribute to the crafting of your unique campaign.

We’re proud of it

The 90-Day Growth Generator, a bespoke, dynamic, and proven approach to Google Ads management, embodies our commitment to delivering consistent, quality leads for our clients.

It’s a strategic partnership, built on trust and shared growth goals. We’re ready to help you unlock your Google Ads potential, one 90-day cycle at a time. So what are you waiting for? Get started with a FREE Google Ads Growth Review!

Unlock the Power of Google Ads with the Help of an Experienced Google Ads Agency

Are you worried about quality of your Google Ad campaigns? Is your current Google Ads agency not supporting you in this area?

As a Google Ads agency in Hampshire, we are positioned perfectly to help business owners, MDs and sales/marketing managers with their Google Ads. Get started today with our free Google Ads Growth Review!