Understanding the more strategic elements of Google Ads can be challenging, and amidst these complexities is the often-discussed concept of 'Ad Strength' for Responsive Search Ads. With over 15 years...
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When it comes to running effective advertising campaigns on Google, understanding and leveraging the latest ad formats is crucial. In this comprehensive guide, we will explore seven engaging Google ad...
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Succeeding in Google Ads doesn't merely mean spending more. Sure, that'd work (maybe). But it's the brute force solution, whereas a little finesse and experience will work far better. And...
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Google Search Ads (as opposed to Google Shopping Ads, or Google Display Ads - learn more about the different ad types here) are the cornerstone of online advertising. Honing and...
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It’s said all good things must come to an end. So, it is with Google’s Extended Text Ads (ETAs). That’s right! On 31st August 2021, Google announced that after 30th...
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What's the point of Google Ads? Why do we create them? To click on, of course. Sure, any good Google Ads campaigns will have other goals: sales, leads, video views,...
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As the name indicates, responsive ads change their content based on the search query and what Google knows about the searcher and their intent. In a nutshell, you create an...
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Once you've got your Google Ads account created and set up, it's time to write some kick-ass adverts! But how do you get started and how on earth do you...
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