Knowing how to optimise your conversion rates is crucial for any business aiming to succeed online. A high conversion rate translates into more sales, leads, and engagement from your audience....
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In the ever-evolving world of consumer behaviour, understanding how people make purchasing decisions is becoming increasingly complex. Alistair Rennie and Jonny Protheroe, part of Google's consumer insights team, dedicate their...
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Your Google Ads landing page needs to turn a click into a conversion. Forget about sites that function like business cards. Your lead generation landing pages should funnel customers toward...
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Your Google ad isn't like the advertising of yesteryear; it's less a picture than a doorway. When customers click on your ad – be it Search, Display, or Discovery –...
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If you're running a Google Ads campaign, then you know how important it is to get the most out of your advertising budget. One of the key factors in achieving...
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You've set up your Google Ads campaign. You've selected your keywords and optimised your ads. That's it, right? Watch the traffic pour in and wait for success. Wrong! All too...
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You may have heard people talking about the 'bounce rate' of a website, or more specifically a web page. As a Google Ad specialist, the bounce rate of your campaign...
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A landing page, is a page on your website that has been designed with specific visitors and goals in mind. A landing page can be separate from your main website,...
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Pay Per Click (PPC) advertising is now established as one of the most effective forms of advertising you can do. However, understanding the role of landing pages for Google Ads...
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If created well, landing pages can be used to make a ‘hard sell’. Not in a hammy, used car salesman way, but in the sense that you have visitors where...
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