Ever wondered why your Google Ads aren't hitting the mark? Sometimes, it's not about what you're saying 'yes' to, but what you're saying 'no' to. This is where negative keywords...
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For businesses where the phone is the lifeline, generating calls is as vital as the air we breathe. When you're using Google Ads to be seen by fresh eyes, it's...
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As Storm Ciarán looms on the UK’s horizon, businesses, especially fencing companies, have a unique opportunity. Storms often bring a wave of emergency repair needs, including fences battered by harsh...
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The digital marketing community is buzzing about the newly-announced Google Ads Data Manager. This innovative tool centralises and streamlines your first-party data management, making it a game-changer for businesses targeting...
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Navigating Google Ads settings can be a daunting task, especially if you're new to the platform. However, mastering Google Ads settings is essential for maximising the effectiveness of your campaigns....
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Over the past 15 years, I have worked with various UK-based lead generation businesses, guiding them towards tangible growth through Google Ads. A central lesson from this journey has been...
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Understanding the more strategic elements of Google Ads can be challenging, and amidst these complexities is the often-discussed concept of 'Ad Strength' for Responsive Search Ads. With over 15 years...
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Google Ads for lead generation is the lifeblood of many businesses. This powerful form of advertising offers a vast potential for sourcing high-quality leads. But the question lingers: how should...
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Google Ads campaigns can be a powerful driving force for businesses aspiring to generate quality leads. At our agency, with more than 15 years of experience, Google Ads planning is...
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In an increasingly digital world, your website represents the public face of your business. It's the pivotal point for engaging with potential customers and converting casual visitors into loyal customers....
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In the age of digital marketing, Google Ads has emerged as a significant tool that businesses leverage to grow their customer base. As a Google Ads expert who specialises in...
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As a Google Ads expert specialising in driving growth for lead generation businesses, I understand the importance of keeping pace with the evolving digital landscape. In the dynamic world of...
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In the world of Google Ads, budget management can sometimes resemble a labyrinthine task. This comprehensive guide takes you on a journey, unravelling the intricacies of optimising Google Ads spend,...
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When it comes to running effective advertising campaigns on Google, understanding and leveraging the latest ad formats is crucial. In this comprehensive guide, we will explore seven engaging Google ad...
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In the ever-evolving world of consumer behaviour, understanding how people make purchasing decisions is becoming increasingly complex. Alistair Rennie and Jonny Protheroe, part of Google's consumer insights team, dedicate their...
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The landscape of Google Ads is on the cusp of considerable change, as Google phases out first-click, linear, time decay, and position-based attribution models. In their place, the technology giant...
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When it comes to running successful advertising campaigns, one thing is crystal clear—the location of your ads matters. It's not just about the content or the visuals; it's about where...
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Are you looking to increase your business's online visibility? Google Ads is a great way to do just that, but it can be intimidating to manage for many business owners....
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Google Ads is an essential tool for any business looking to generate more leads and grow their customer base. With its powerful targeting capabilities and extensive reach, Google Ads allows...
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Your B2B sales funnel stretches from the early days of brand discovery to the final purchase. We call this the buyer's journey. From creating content to Google Ads, every aspect...
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