As a Google Ads agency, we understand the importance of accurate tracking in maximising the performance of advertising campaigns. However you don't want to bolster your results with false conversions...
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Lead generation is a critical component of any successful business, and with the rise of digital advertising, Google Ads has become a popular platform for generating leads. However, despite its...
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Google Ads and SEO are two of the most popular digital marketing strategies, but which one is better for businesses looking to maximise their online presence? In my opinion, the...
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Don't be fooled: Google Ads is a competition to get seen. You compete for limited ad space against other companies bidding for the same keywords. When you lose out on...
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Digital advertising has become an essential part of many businesses' marketing strategies. With so many different platforms and targeting capabilities available, it can be tough to know which one to...
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Google Ads is an essential tool for businesses looking to reach their target audience and generate leads. But managing a successful Google Ads campaign can be a complex and time-consuming...
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Google Ads is an incredibly powerful advertising platform, but managing a successful campaign can be a complex and time-consuming process. Fortunately, Google Ads offers a variety of scripts that can...
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If you're looking to maximize your Google Ads performance, you've come to the right place. As a Google Ad Consultant, I have years of experience helping businesses optimise their Google...
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Generating leads is the lifeblood of business-to-business (B2B) marketing. Where B2C marketing is focused wholly on one person – the proverbial consumer – B2B advertising involves attracting entire organisations of...
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What if I told you there was a way to boost your Google ads and save money? Sounds too good to be true, right? Except, the Google Ads Quality Score...
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I'm often asked how to increase your Google Ads click-through rate (CTR) - as it really is one of the best things you can do to improve your Google Ads...
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Beating your competitors when bidding for a Google Ads slot is critical to getting seen. The better your Google Ads bidding strategy, the more likely you get in front of...
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Running a successful Google Ads search campaign is as much about the search terms you don't appear for as those you do. Marketers are often so fixated on finding the...
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When times get tough, businesses always hunt for ways to lean down. That means laying off staff, focusing on the most lucrative sectors, and cutting overheads. First on the chopping...
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Tracking the performance of your Google Ads is critical to success. Years ago, marketers struggled to measure the impact of traditional advertising campaigns. Nowadays, we're drowning in metrics and key...
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Google search is the #1 way to find businesses online. It’s sparked endless search engine optimisation (SEO) companies, each promising to get you to the top of the rankings. But...
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Google Ads are crucial to any successful marketing campaign or business. However, it can be hard to keep up with new developments because the platform is always evolving and things...
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One of the most important factors of managing a successful Google Ads campaign is making sure you're not wasting money. Each time someone clicks on one of your adverts, it's...
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Google Ads can be confusing for people who haven't used it before (heck, it can be confusing to people who have used it before!). One of the main pillars of Google...
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Do you see Google Ads in your search results, and wonder if they could benefit your business? I'm here to tell you that it's pretty likely the answer to that...
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